Simple

Motion Identity/System

Principles

Standard

Purposeful

Formats

Badge

Standard/Intro

Basic/Intro

Wordmark

Standard

Standard/Outro

Basic/Outro

Basic

Typography

Standard

Basic

Standard

Standard accelerate

App

Misuse

Playful

Basic

Standard

Basic

Transitions

Standard/Scroll

Do not stretch shapes or typography.

Standard/Swipe

UI animations

Do not use an animated gradient.

Standard decelerate

Do not use motion blur.

Experience Interactive Motion

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Next

Motion Pro