In this promo for the NIKE AIR PRESTO OFF WHITE sneakers the goal was to highlight the deconstructed design of the shoe by animating different pieces of the shoe coming together to make a whole. Abstract shapes and typography are used to emphasize the flexibility of the shoe. We see images of a peregrine falcon in this piece because it is the fastest and most flexible bird on the planet. The NIKE AIR PRESTO OFF WHITE sneakers resemble a peregrine falcon’s strength, flexibility, and speed.